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Sheba Inc.
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  • About
    • She
    • He
    • Media / Awards
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SHE: Jayne H.O.

SHE is extremely well-rounded. From food to fashion. Sports to performing arts. Cocktails to culture. Big city to small town. She knows when to push the envelope and when to play it safe. When a message needs a period or deserves an exclamation point. Some designers design for themselves. Others for their client. She designs for the audience: to create a connection and get results. Ultimately, isn’t that what it’s really all about?

I have worked with numerous art and creative directors in my twenty year career. The best ones have a big perspective, an overall view, of trends, pop culture, the world around them—and how they all inter-relate. You need that insight and context to connect with today’s consumer. She is among the best.

Jayne Haugen Olson, Editor-in-chief, Delta Sky Magazine, Editor-at-large, Mpls.St.Paul Magazine

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categories: she
Sunday 12.31.17
Posted by Sheba Fideler
 

SHE: Anne Pinney

SHE is an excellent communicator. Design, after all, is visual communication. Sheba listens, asks the right questions, and gets a firm understanding of what the client needs, wants and expects. She’s skilled at being able to discuss her work and present strategic recommendations. Communication is the difference between a good designer and a great designer—and Sheba’s a great designer.

SHE is able to work with clients and projects of all sizes. I’ve worked with Sheba on full scale branding/renaming projects as well as simple sales flyers. I’ve also worked with Sheba on Fortune 500 clients and small start-ups. Regardless of the project, Sheba brings the same passion and attention to all of her work. 

SHE is a true partner and problem solver. So many times, I’ve reached out to Sheba when we’re in crisis mode and we need something turned immediately. She jumps right in, assess the needs, makes a recommendation…and delivers.

Anne Pinney, Vice President/Client Experience, Hanley Wood Marketing

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categories: she
Sunday 12.31.17
Posted by Sheba Fideler
 

SHE: Bob Ingrassia

SHE brings a real passion for getting to know your organization’s needs and your story, all with an eye toward developing a brand identity that truly expresses who you are and where you want to go.

Bob Ingrassia, Vice President of External Relations, Minnesota Children’s Museum

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categories: she
Saturday 12.30.17
Posted by Sheba Fideler
 

SHE: Cookie Coleman

SHE channels the clients needs, not just fulfilling their goals and objectives, but providing a clinical perspective combined with an artistic sensibility that raises the final product far beyond client expectations.

SHE is talented, interested, incisive, visual, punctual & fun – a necessary set of tools for a successful collaborator.

SHE is creative within client parameters, delivering the necessary message or messages without compromising the artistic product. She understands that her job is to deliver results and she accomplishes this every time.

Her work is a WOW!

Cookie Coleman, cococoevents

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categories: she
Friday 12.29.17
Posted by Sheba Fideler
 

SHE: Katie Nyberg

SHE always delivers high quality work and is fun to work with. She is easy going and committed to a project. She is about follow through—she doesn’t just do her job and move on to the next project. She really sees the big picture on a project, beyond design. She’s also not a one-trick pony in terms of her aesthetic. 

Katie Nyberg, Executive Director, Mississippi Park Connection

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categories: she
Thursday 12.28.17
Posted by Sheba Fideler
 

SHE: Anne Wagner

SHE connects the dots and offers both design and strategic help. Proactive and thoughtful, SHE is always a step ahead thinking about what is needed or could help further. 

SHE is incredibly talented and professional. A true, reliable partner. SHE is also an empathetic designer – SHE always has the customer in mind.

Anne Wagner, VP Account Services, SPOT Communications

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categories: she
Thursday 12.28.17
Posted by Sheba Fideler
 

SHE: Billy Beson

SHE is intuitive, intelligent and uber talented. We have always been thrilled with every project she has done for our company.

Billy Beson, ASID, CID, CEO, Billy Beson Company • Interior Design

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categories: she
Wednesday 12.27.17
Posted by Sheba Fideler
 

SHE: Anne Langaard

The best thing about working with Sheba is that she is timely, creative, and flexible;  always customer-service oriented. SHE is first rate!

Anne W. Langaard, Director of Development, Abbott Northwestern Hospital Foundation

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categories: she
Tuesday 12.26.17
Posted by Sheba Fideler
 

HE: Mike Opat

HE is energy personified. However exciting the issue or task at hand is at the start of the meeting, it becomes more so once he offers his input. HE leaves nothing to chance and has an amazing attention to detail.

Mike Opat, Chair of the Hennepin County Board of Commissioners

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categories: he
Thursday 12.21.17
Posted by Sheba Fideler
 

HE: Curt Olson

HE is an event freak. HE has an amazingly creative perspective and runs a super, super tight operation. I would go to war with him and his logistical command of events. You won’t find anyone better to bring a whole new level of break-through creativity. I can’t get behind this guy enough.

Curt Olson, Exact Target

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categories: he
Thursday 12.21.17
Posted by Sheba Fideler
 

SHE: Amy Scott

SHE has a fresh approach, savvy style and an ability to uniquely capture essence and tone in her creative execution. She is a partner in helping to visually define the character of the brand and portray its identity in a simple, yet exciting way. She delights with unexpected execution of creative ideas that provide unique and fun concepts.

Amy Scott, Chief Commercial Of­ficer, Wavetec Vision

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categories: she
Wednesday 12.20.17
Posted by Sheba Fideler
 

SHE: Char Mason

SHE has a creative mind that is well balanced with a business mindset of keeping deadlines, minding the budget and knowing how clients think. We just trust her that every project will be great.

SHE is grace under pressure.

SHE is so easy to work with and does not let creativity get in the way of the project. Meaning her ego takes a backseat to the clients needs. A win-win.  

Char Mason, Char Mason Creative

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categories: she
Wednesday 12.20.17
Posted by Sheba Fideler
 

SHE: Paula Hirdler

SHE is the whole package. Not only have I been impressed with her creative designs (and I see a lot of things other designers have done), but also with how she conducts business with me. Right from the start, she communicates her ideas and plans for the production of her pieces. 

SHE is very detailed, but don’t get me wrong, she’s not stuffy. She is a true joy to work with. Her bubbly personality shines through at all times. 

SHE is a great problem solver. I can count on her to have a level head and to give me solid input when something doesn’t go just how I had planned. 

Paula Hirdler, The MPX Group

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categories: she
Wednesday 12.20.17
Posted by Sheba Fideler
 

SHE: Karen Lansing

SHE has the uncommon ability to balance disciplined marketing strategy with outstanding creativity. The result is wo­rk that stands apart from the crowd. SHE is focused, intensely motivated and really, really good.

Karen Lansing, Mounds Park Academy

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categories: she
Wednesday 12.20.17
Posted by Sheba Fideler
 

SHE: Bridgette Reuther

SHE is supremely efficient and just plain “gets it!”

Brigitte Kay Reuther, Private Label/Marketing/Advertising, Lund Food Holdings, Inc.

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categories: she
Wednesday 12.20.17
Posted by Sheba Fideler
 

SHE: Kevin Finley

SHE is passionate about her trade.  She is very detailed, thoughtful and committed. 

Kevin Finley, The First Impression Group

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categories: she
Wednesday 12.20.17
Posted by Sheba Fideler
 

SHE: Marsha Ovitz

SHE asks the questions, listens to the answers and turns what she hears into magic. 

Marsha Ovitz, Breanna’s Gift

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categories: she
Wednesday 12.20.17
Posted by Sheba Fideler
 

HE: Holly Bayer

HE is essential…for any event over 25 guests! He has expertise, finesse and timing. He makes every event look, feel, sound and taste like A-list-perfection! Not to mention the fact that you will enjoy every minute with him. He is delight-full.

Holly Bayer, haut haus design

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categories: he
Wednesday 12.20.17
Posted by Sheba Fideler
 

HE: Valerie Doleman

HE is without creative limits. He had fantastic and inspiring ideas for our event and marketing, yet they were always appropriate for our goals, culture and budget. I wholeheartedly trusted every recommendation he made.

Valerie Doleman, VP Marketing, Guaranty Commercial Title, Inc.

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categories: he
Wednesday 12.20.17
Posted by Sheba Fideler
 

HE: Natasha Friemark

HE is an incredibly detailed, talented & creative person. He always has a positive attitude no matter what the project or challenge. I can always count on him to make me laugh and trudge on!

Natasha Freimark, Director of Marketing, Mpls.St.Paul Magazine

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categories: he
Wednesday 12.20.17
Posted by Sheba Fideler
 
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