SHE is extremely well-rounded. From food to fashion. Sports to performing arts. Cocktails to culture. Big city to small town. She knows when to push the envelope and when to play it safe. When a message needs a period or deserves an exclamation point. Some designers design for themselves. Others for their client. She designs for the audience: to create a connection and get results. Ultimately, isn’t that what it’s really all about?
I have worked with numerous art and creative directors in my twenty year career. The best ones have a big perspective, an overall view, of trends, pop culture, the world around them—and how they all inter-relate. You need that insight and context to connect with today’s consumer. She is among the best.
Jayne Haugen Olson, Editor-in-chief, Delta Sky Magazine, Editor-at-large, Mpls.St.Paul Magazine