SHE is Sheba C.E. Fideler.
SHE says “I love being part of something new–giving life and form to a new company, product or brand. I love the giddy excitement of that time: the hope, the optimism, the belief in something better–something that will serve people in a “new and improved” way... Whether it’s a birth or rebirth, the world ahead is exciting and fresh.
I feel my greatest gift is the ability to sense who or what the “thing” is, at its essence, and to express that visually–using lines, graphics, type and color to tell the story. When this happens, the client suddenly has a whole new level of excitement and energy for this thing they’re already passionate about.
I also love injecting an ‘aha’ moment into the work–where you suddenly see something within the image that you didn’t at first, which sparks a deeper connection. You feel like you’re in on a secret, and in a way, you are.”
SHE is extremely well-rounded. From food to fashion. Sports to performing arts. Cocktails to culture. Big city to small town. She knows when to push the envelope and when to play it safe. When a message needs a period or deserves an exclamation point. Some designers design for themselves. Others for their client. She designs for the audience: to create a connection and get results. Ultimately, isn’t that what it’s really all about?
I have worked with numerous art and creative directors in my twenty year career. The best ones have a big perspective, an overall view, of trends, pop culture, the world around them—and how they all inter-relate. You need that insight and context to connect with today’s consumer. She is among the best.
Jayne Haugen Olson, Editor-in-chief, Delta Sky Magazine, Editor-at-large, Mpls.St.Paul Magazine
SHE is an excellent communicator. Design, after all, is visual communication. Sheba listens, asks the right questions, and gets a firm understanding of what the client needs, wants and expects. She’s skilled at being able to discuss her work and present strategic recommendations. Communication is the difference between a good designer and a great designer—and Sheba’s a great designer.
SHE is able to work with clients and projects of all sizes. I’ve worked with Sheba on full scale branding/renaming projects as well as simple sales flyers. I’ve also worked with Sheba on Fortune 500 clients and small start-ups. Regardless of the project, Sheba brings the same passion and attention to all of her work.
SHE is a true partner and problem solver. So many times, I’ve reached out to Sheba when we’re in crisis mode and we need something turned immediately. She jumps right in, assess the needs, makes a recommendation…and delivers.
Anne Pinney, Vice President/Client Experience, Hanley Wood Marketing
SHE brings a real passion for getting to know your organization’s needs and your story, all with an eye toward developing a brand identity that truly expresses who you are and where you want to go.
Bob Ingrassia, Vice President of External Relations, Minnesota Children’s Museum
SHE channels the clients needs, not just fulfilling their goals and objectives, but providing a clinical perspective combined with an artistic sensibility that raises the final product far beyond client expectations.
SHE is talented, interested, incisive, visual, punctual & fun – a necessary set of tools for a successful collaborator.
SHE is creative within client parameters, delivering the necessary message or messages without compromising the artistic product. She understands that her job is to deliver results and she accomplishes this every time.
Her work is a WOW!
Cookie Coleman, cococoevents
SHE always delivers high quality work and is fun to work with. She is easy going and committed to a project. She is about follow through—she doesn’t just do her job and move on to the next project. She really sees the big picture on a project, beyond design. She’s also not a one-trick pony in terms of her aesthetic.
Katie Nyberg, Executive Director, Mississippi Park Connection
SHE connects the dots and offers both design and strategic help. Proactive and thoughtful, SHE is always a step ahead thinking about what is needed or could help further.
SHE is incredibly talented and professional. A true, reliable partner. SHE is also an empathetic designer – SHE always has the customer in mind.
Anne Wagner, VP Account Services, SPOT Communications
SHE is intuitive, intelligent and uber talented. We have always been thrilled with every project she has done for our company.
Billy Beson, ASID, CID, CEO, Billy Beson Company • Interior Design
The best thing about working with Sheba is that she is timely, creative, and flexible; always customer-service oriented. SHE is first rate!
Anne W. Langaard, Director of Development, Abbott Northwestern Hospital Foundation
SHE has a fresh approach, savvy style and an ability to uniquely capture essence and tone in her creative execution. She is a partner in helping to visually define the character of the brand and portray its identity in a simple, yet exciting way. She delights with unexpected execution of creative ideas that provide unique and fun concepts.
Amy Scott, Chief Commercial Officer, Wavetec Vision
SHE has a creative mind that is well balanced with a business mindset of keeping deadlines, minding the budget and knowing how clients think. We just trust her that every project will be great.
SHE is grace under pressure.
SHE is so easy to work with and does not let creativity get in the way of the project. Meaning her ego takes a backseat to the clients needs. A win-win.
Char Mason, Char Mason Creative
SHE is the whole package. Not only have I been impressed with her creative designs (and I see a lot of things other designers have done), but also with how she conducts business with me. Right from the start, she communicates her ideas and plans for the production of her pieces.
SHE is very detailed, but don’t get me wrong, she’s not stuffy. She is a true joy to work with. Her bubbly personality shines through at all times.
SHE is a great problem solver. I can count on her to have a level head and to give me solid input when something doesn’t go just how I had planned.
Paula Hirdler, The MPX Group
SHE has the uncommon ability to balance disciplined marketing strategy with outstanding creativity. The result is work that stands apart from the crowd. SHE is focused, intensely motivated and really, really good.
Karen Lansing, Mounds Park Academy
SHE is supremely efficient and just plain “gets it!”
Brigitte Kay Reuther, Private Label/Marketing/Advertising, Lund Food Holdings, Inc.
SHE is passionate about her trade. She is very detailed, thoughtful and committed.
Kevin Finley, The First Impression Group
SHE asks the questions, listens to the answers and turns what she hears into magic.
Marsha Ovitz, Breanna’s Gift
Design is everything. Every once in a while a firm has the unique ability to accomplish design, marketing and branding all under one roof. Sheba Inc. is this firm. HE & SHE understand all disciplines and have delivered results to a wide range of clients. Moreover, they are cost effective and have the proven ability to execute when it comes to brand, public relations and marketing.
Frank Roffers, Publisher, Lakes Sotheby’s Artful Living Magazine